Strategy into Action
Selected projects across hospitality, healthcare, B2B, e-commerce and international markets.
01. Malikia Resort Abu Dabbab
Malikia Resort needed to strengthen its digital presence and increase its ability to generate bookings through its own channels.
I led the redevelopment of the resort’s digital ecosystem, combining website strategy, conversion-led UX and original visual content to strengthen the brand and support direct acquisition.
SCOPE : Website Strategy & Development · Video Advertising · Creative Direction · Photoshoot
IMPACT : +14% VISIBILITY | +25% DIRECT BOOKINGS
02. SMA Road Safety
Supporting international growth through a combination of market intelligence, strategic positioning and market-specific digital activation.
The project focuses on identifying opportunities across international markets and adapting the marketing approach to different commercial and geographic environments.
SCOPE : Market Research · Marketing Strategy · International Market Expansion · Localisation · Digital Activation
MARKET FOCUS : UK · Italy · Spain · Nordics · Greece
03. Modulit - The New Concept of Bath
A go-to-market project designed to establish a strong digital foundation and create an integrated acquisition ecosystem.
My work connects market positioning and digital strategy with the infrastructure required to generate visibility, demand and future growth.
SCOPE : Go-to-Market Strategy · Website Development · Google Ads · Meta Ads · SEO & GEO
FOCUS : POSITION → LAUNCH → ACQUIRE → SCALE
04. L' Etoile Monserrato
Development of a new digital commerce experience for an Italian handcrafted leather brand, translating its artisanal identity into a premium online customer journey.
The project combines brand presentation, e-commerce development and digital launch strategy, creating the foundations for online acquisition and growth.
SCOPE : E-commerce Development · UX · Digital Launch · SEO · Conversion Journey
OBJECTIVE : FROM CRAFTSMANSHIP TO DIGITAL COMMERCE.
5. Vanilla Pocket
Performance-led Meta campaigns designed to turn product storytelling into measurable e-commerce sales.
Through creative testing, audience strategy, retargeting and continuous campaign optimisation, paid social became a scalable revenue channel.
SCOPE : Meta Ads · Paid Social Strategy · Creative Strategy · Retargeting · Sales Acquisition
PERFORMANCE : 4–7X ROAS - 25% FOLLOWERS GROWTH
6. Optimax
An integrated growth programme combining market intelligence, digital acquisition, conversion optimisation and organic visibility across the customer journey.
I led the marketing strategy across paid and organic channels, using performance data and customer insight to continuously optimise acquisition and conversion.
SCOPE : Market Research · Website · Google Ads · Meta Ads · SEO · CRO · CRM
IMPACT : +35% GOOGLE ADS GROWTH −25% META CPL 25% MONTHLY CVR